atheism marketing crisis?

I guess that when you are an atheist, you tend to think that knowledge based belief sells itself. What rational person wouldn't demand proof of what he's told? Well, a lot it would seem based on statistics. Perhaps, one might think, it is because these good people haven't heard of evidence? Perhaps, all they need is an example? Clearly the message should be delivered in a package familiar to them.

This video of a failed attempt to market atheism by method of door to door soliciting shows us one thing: Religious people do not love to debate belief systems, dressed in slippers and morning-robe, as the rest of us do.